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When my first was born I was surprised when the pediatrician recommended cleaning her gums and newly emerged teeth. I was so focused on her sleeping, eating and milestones, it never occurred to me in my sleep deprived state that my 5 month old would need to brush her teeth. We love MAM products so I was excited to try the new Learn to Brush Set!
The MAM Learn to Brush Set features a two-step learning system and includes two brushes: a MAM Training Brush which is ideal to practice brushing with parents and a MAM Baby’s Brush for baby to try brushing independently. The set comes with an easy to clip on safety shield that can be used on either brush. The safety shield keeps baby safe by keeping the brush from reaching too far into baby’s mouth.
MAM’s new oral care character Brushy the Bear is featured on the brushes and in toothbrushing stories and games on the free MAM toothbrushing app “MAM Brushy Time!”. The app has great info for oral care at every stage. There are different timers depending on the number of teeth your child has and the time is split between child and parent. With 3 little ones in the bathroom at bedtime the app is something we use as motivation when needed instead of every night.
Suitable for babies 5+ months, the MAM Learn to Brush Set has a suggested retail price of $9.99 (two-pack) and is available on Target.com and Amazon. For more information on the MAM Learn to Brush Set and other items in the MAM oral care collection visit https://www.mambaby.com.
The Learn to Brush Set was named a Juvenile Products Manufacturers Association (JPMA) 2019 Innovation Award Winner. The JPMA Innovation Awards recognize the most innovative baby and children’s products selected by an esteemed panel of judges including representatives from retailers and media outlets. MAM was one of ten category award recipients with the Learn to Brush Set winning in the “Best Product Under $50” category. The awards were presented during the JPMA Show: Built for Baby held April 10-13 in Orlando.